Churchy
−10.3kg in his fat loss phase, 88kg to 77.7kg
Football referee. After the fat loss phase we reversed his calories back up to keep the result.
Online coaching · Jack Burgoyne
Coaching built around your life
Training, food and steps planned around your goal, your job, your family and the food you like. Then a personal video check-in from me every week, so the plan keeps up with you.
Weekly video check-ins
No contracts
Clients in Scotland, Dubai and the USA
Jack · Founder, JB Coaching
Client results
Real clients, real weeks
Two of the clients who've shared their progress. Every plan is different, because every person's starting point and life is different.
Andy
7kg down from May to October
Got through a stag and a wedding along the way, and reached his lowest weight in 4 years.
How it works
This is not a template
You, your goal and your life go in. Your plan for training, food and steps comes out.
We talk
Message me and we'll chat about your goal, your job, your family and the food you like.
Your plan
Your training programme in the TrueCoach app, plus calorie, protein and step targets that fit your week.
Weekly check-ins
You fill in your check-in on Thursday. I send you a personal video on Friday with your numbers and what we change.
Your roadmap
Phases planned around your holidays, nights out and Christmas, so you always know what's coming next.
Training programme
In TrueCoach, with feedback on the form videos you send me.
Nutrition targets
Calories and protein, logged in MyFitnessPal and linked to your plan.
Video check-ins
A personal video from me every week, not a generic message.
Message me through the week when something comes up.
Your own hub
Your progress, check-ins and roadmap on one page you can save to your phone.
Plans for real life
Guides for holidays, nights out, events and Christmas, made for you.
How I coach
Raise the floor
Most people chase the ceiling: a few perfect weeks, then back to square one. We build the basics up week by week, with steps, protein and training, so your normal week keeps getting better. Fat loss is boring. That's why it works.
Honesty
Straight answers about what's working and what isn't.
Effort
You put the work in during the week. I put the work into your plan.
Communication
Weekly check-ins and WhatsApp, so nothing waits until it's a problem.
About Jack
Hi, I'm Jack
I'm a Scottish PE teacher based in Dubai, and I started JB Coaching in May 2026. I coach people online wherever they are, with plans built around real jobs, families and social lives.
BSc Sport & Exercise ScienceEdinburgh Napier University
Postgraduate studyUniversity of the West of Scotland
Level 3 Gym InstructorQualified
Free guides
Start with something free
Join my mailing list for a free guide and an email from me every Sunday on one topic, backed by research.
Free guide
Party Season Playbook
How to enjoy nights out, meals and the festive season without undoing your progress.
Get the Playbook
Dubai Fitness Challenge
30x30 Companion
A 4-week guide for the 30x30: move, fuel, recover and lock it in. Comes with the Playbook too.
Join Team JBCWork with me
Message me directly and tell me a wee bit about your goal. We'll chat about whether coaching is right for you. No contracts: you stay because it's working.